Orange Me / Orange International / Saatchi & Saatchi / Global campaign / 2010
Art direction - Graphic design
Global campaign for Europe. ‘Orange Me’ is a revolutionary new modular subscription that allows the customer to build his own subscription by choosing the appropriate voice, text and data bundle. Tailor-made subscriptions – unique personalities: the holistic approach for the Orange Me campaign is based on a variety of characters to show the individuality of the subscription everyone can create for themselves.