Phonak Soundscape / Phonak / Saatchi & Saatchi / Brand platform / 2013
Art direction - Design - Branding
A new imagery: Soundscape.
A rich visual soundscape depicts the most challenging listening environments where exclusive Phonak technology can help people to hear more effectively and, as a result, participate more fully in the world around them. The Phonak soundscape is like a giant theatre portraying people in different environments and colorful objects, reflecting Phonak claim “Life is on”. Each scene supports a key message the brand wish to convey.